ENHYPEN showed off their popularity as they ranked 3rd in Top 10 Influencers of the 2023 Men's Fashion Week, just behind famous celebrities BTS member Jimin and Kylie Jenner.
In January 15, 2023, ENHYPEN graced the PRADA Men's Fall/Winter 2023/2024 Show as an invited guest, and unexpectedly became the most popular celebrity in the event, gathering more than 7,000 people outside the Fondazione Prada, and the headline of Milan's Fashion Week. They are the first Kpop boy group to attend a fashion show in full set.
This popularity translated to numbers. They earned $7.2M Earned Media Value (EMV), a metric used in influencer marketing to count the value of social media content created by an influencer. This number is important to fashion brands as it measures how the audience trusts the influencer, without the brand needing to create their own promotional ads.
ENHYPEN also have 14.1% of Engagement Rate, which measures how much interaction they get in social media accounts and campaigns compare to its number of audience or followers.
This list was conducted and released by Lefty.io, an influencer marketing platform on the leading fashion brands.
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